Meet Us

We spend thousands of hours every year researching health questions in order to serve you research-based information and actionable tips on The Roots Found each day. While the Primal Blueprint approach to health, well-being, and weight management might not always align with conventional practice, the principles you find here are founded in peer-reviewed medical research from the fields of nutritional science, exercise science, epigenetic study, and behavior change. This blog isn’t intended as medical advice, but we hope it will be an informative and inspiring source as you pursue a healthy, fulfilling life.

We founded this site in 2012 to fulfill his personal mission: to empower people to take full responsibility of their own health and enjoyment of life by investigating, discussing, and critically rethinking everything we’ve assumed to be true about health and wellness. More than a decade ago, when we started this blog, we were one of the first bloggers to write prolifically about the healthy movement. After years of self-experimentation, which included using his own body to test which foods, types of movement, and lifestyle changes made the most positive impacts on his health and wellness, we pioneered his own version of the healthy diet.